Fortnite is free to play but sells digital items. It became popular in the Royal Battle category and was the standing title of the United States – based game publisher.
Founded back in 1991, Epic did not give revenue figures for its 125-million-player smash hit. This new profit milestone, combined with other data pieces. Giving an idea of the company’s success as a result of a considerable change in strategy six years ago.
Then again, a ” business knowledge source ” told TechCrunch that Epic made a profit of $ 3 billion in 2018, based on the success of Fortnite Battle Royale.
The scope of this is crazy, as Fortnite can play freely, but makes most of its money by selling items. Make them not only one of this year’s largest money-making studios, but also one of the world’s largest retailers in the digital online market. Not even some of the largest micro-transaction mobile games can hold a candle.
Epic never had a problem with making money, and Sweeney told Polygon that the first release of Gear of Wars worth to $100 million for a $12 million development budget. However, the company has redefined modern gaming with Fortnite. Both by making possible real cross-platform experiences and by pulling large amounts of money.
The latest data is from November when Sensor Tower estimates that iOS users spent $1.23 million a day alone. That helped $37 million a month for the game bank. Take its total income to more than $385 million in Apple’s iOS platform.
However, as mentioned above, Fortnite is a cross-platform title supporting PlayStation, Xbox, Switch, PC, Mac, Android, and iOS. It is not easy to aggregate revenue across these platforms. This year’s Super Data Research is the only real estimate that reached $318 million on all platforms in May.
Fortnite in China
More generally, Fortnite has certainly lost revenue in China. Nine months ago, which froze new game licenses preventing publishers from monetizing new titles during this period.
Tencent, who publishes Fortnite in China, has released the game in China but has not yet been able to earn revenue. Last week, the Chinese government announced that it was about to approve its first batch of new titles, but it is not clear which games are included and when the process will be completed. The effects have already been felt.
According to market researcher Newzoo, games are projected to generate nearly $ 40 billion in revenue in China this year. The industry has seen its slowest growth in the last 10 years, however, with an increase of 5.4 percent over year during the first half of 2018. Based on a report by GPC and China’s official gaming association CNG, a Beijing based research company.
Fortnite and PUBG another royal battle title backed by Tencent. They may have suffered the most because they are popular worldwide, but they can not monetize in China. These two titles are almost certain to receive a major marketing push. When they get the license and if Epic can keep the game competitive, it could be back in 2012, it could continue to make more money in 2019.
Launch its own Store
However, the company does not put all its only on Fortnite. Epic Games Store launched earlier this month as well. The store is a shot against current digital stores, as Epic promises that 88% of the revenue will be received by developers. In comparison, Steam likes have traditionally cut by 30 percent, but the recent addition of a tiered system for revenue sharing has led to the anger of some developers.